Give the shoot a purpose
Choose one thing the next month of content should help people understand: a new menu, the people behind the kitchen, or what a first visit feels like. A clear priority makes the shot list easier to edit.
Build around three kinds of moments
Plan for the product, the process and the people. A finished dish gives viewers something to want. Preparation shows care. A familiar face gives the business a voice.
Make a working shot list
For each idea, write down the subject, location, props and person responsible. Note which dishes must be ready at a particular time. Leave room for the moments you discover once filming starts.
Capture useful variations
Shoot wide context, medium action and close detail. Leave a little space before and after each action so the edit has breathing room. Capture still photographs while the setup is ready.
Leave with a usable library
Name files by dish or topic, group related clips, and record any menu names or details that captions will need. A strong shoot ends with material the team can find and use.